PayPup is a content and brand system for pet accounts — the unglamorous mechanics behind the ones that actually grow, written for people who'd rather be outside with the dog than editing video.
Bark. Create. Earn. Repeat.
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None of that means you're doing it wrong. It means nobody has handed you the thing in order.
How pet accounts are actually built, from the first post to the first partnership.
Finding the one thing your account is about, so people have a reason to follow rather than just to smile.
Every pet account that works cycles the same twelve. Here they are, with examples.
Phone, daylight, thirty seconds. Why most pet content is over-produced and under-planned.
The three jobs a caption has, and why 'cute pic' does none of them.
Replies, regulars and the small habits that turn viewers into people who come back.
What brands want, what to send them, and how to reply to the first one properly.
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PayPup is a golden retriever with a job title and a serious opinion about consistency. Behind the sunglasses it's a simple argument: the accounts that grow aren't luckier, they're just running a system. This is the system.
I was posting the same photo twelve different ways. Now I have a rotation and I never sit there wondering what to put up.
Someone approached us and I'd have fumbled it completely. The template was right there.
I'd started dreading posting. Planning a month in one afternoon turned it back into something I enjoy.
The guide stands on its own. If you'd rather have someone walk it through with you, these are the ways to do that.
A written review of your account with the specific next five changes, in order.
We plan and script a full month of posts for your pet and hand it over ready to film.
Help writing the approach and reading the contract when a brand gets in touch.
Everything in The Pet Brand Playbook is meant to be used, not admired. Work through it, put it into practice, and judge it on whether your situation is actually better than it was.
It's written around dogs but the structure works for any pet account — the twelve post types map straight across.
A phone and daylight. There's a chapter specifically about why the expensive setup usually makes pet content worse.
The calendar is built around one filming afternoon a month plus a few minutes a day. That's the whole point of it.
Nothing can promise that, and anything that does is lying to you. This teaches the system the consistent accounts run; what it does for yours depends on your dog, your niche and your consistency.
A PDF you get immediately, plus the calendar, caption bank and templates.
How pet accounts are actually built, from the first post to the first partnership.
Payments are being connected to this site now. Email us and we will send you the link the moment it is live.